The Context

Honeybee Lemonade started as a food cart with a popular drink that they decided to take to market. She wanted her product to be cute, colorful, and playful.

Colors

Patterns

Logo

The Challenges

The customer requested that the identity and logo be cute and colorful. I came up with the lemon-bee as a simple way to help remember the company's name. Later she learned that she wanted to sell them as syrups and would sell her lemonade in the future, which required revamping the brand a little.

The Results

The prototypes of the product were presented to New Seasons. They loved the flavors, the logo, and the packaging and they offered shelf space in their store.